Quicken was a very early adopter of digital innovation, beginning the process of offering mortgage loans online in 1999. In 2015 alone, Quicken Loans originated $79 billion in mortgages, placing the company third behind finance giants, Wells Fargo and Chase. O ften viewed as a lagging industry when it comes to digital innovation, some financial services companies, most notably Quicken Loans, have built remarkable business models centered around automating and streamlining processes previously reserved for face-to-face conversations. Over the last decade or so, Quicken Loans has completely changed this process for the better. As home ownership increased, the process became simpler and easier, but remained one of the relics of a pre-digital age. The soul-bearing experience could last months, with a black box dictating one’s future and the only sure thing: an unpleasant and expensive experience. ![]() For decades, the purchase of a new home began with the generally uncomfortable and often impossible task of gaining financing from a shark-like retail banker whose ear-to-ear grin provided little comfort that anything less than an arm and a leg would be needed to realize the dream of white picket fences and sprawling backyards.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |