The tone of voice: how the message is communicated, respecting the characteristics of the Brand e considering the target of users to which it refers (colloquial, smart, formal, …).You have to carefully choose what content are you going to use but also calculate what is the optimal time of the day to reach your audience without being disruptive. WeChat Official Account Marketing tools Create valuable and emotionally appealing content for your Wechat Official Account Posts the procedure must be requested on the Chinese version of the WeChat site, otherwise, the account would not be visible in China.documentation that must be verified by Tencent,.The procedure for opening an official WeChat account requires: Any employee with an email address from the company can use a corporate account. The corporate account, also called enterprise accounts, helps you maintain organized internal communication so that you can carry out marketing plans, streamline collaboration, and improve efficiency.Through this type of account, you can send your followers more than one push notification per day. The subscription accounts are grouped in a sort of folder called, precisely, “subscription” visible in the “chat” section of WeChat.As a result, they offer greater visibility than subscription accounts, however, only four posts per month can be published.
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